Ideas That Work

An interactive session “Ideas that work” was conducted by Mr. Uttam Solanki at Institute of Management, Nirma University on November 12th, 2010. Mr. Solanki is the branch head of Lowe Lintas, Gujarat and has over 15 years of experience in advertising of which 9 years in independent capacity. Founded in 1939 as a part of Hindustan Unilever, Lowe Lintas is one of India’s largest and most storied communication groups. It is one of the Top Ten Advertising Firms in India. The whole session was organized by NiCHE, the marketing club of IMNU and attracted a good crowd.


The speaker subtly explained the concept of a high value idea to the students and also focussed on how brand equity is based on a single idea. Videos of leading brands like Idea, Surf excel, Liril and others were shown along with the justification of how a single high value idea is accepted across various cultures as well as countries. The whole event was greatly acknowledged by the students, following which Mr. Solanki gave answers to the questions that arose in the creative minds of students of IMNU.


It was a fantastic knowledge gaining session for all the budding marketing professionals of Nirma University, who are interested in choosing branding and marketing as their career ahead in future.

Content Courtesy: Sidharth Udani